Gabe Alves

Hi, I'm Gabe,

I craft simple and polished experiences that connect billions of users.

Designer on Instagram, ex-Apple and Conde Nast.

Featured

A Reels-first experience.

A major shift in Instagram's core surface: Reels at the center, with catch-up and messaging still within reach.

Featured

A more focused Home.

A coordinated refresh of Instagram Feed: less framing, less noise, and clearer intent as it evolved into a more video-forward product.

Featured

Apple News, in audio.

Audio Articles and a dedicated Audio tab brought long-form journalism to moments when reading is not possible.

Selected Work

A closer look.

Across Instagram, Apple, and Conde Nast, I design the systems and surfaces where culture, media, and everyday behavior intersect.

About

Originally from Rio.
Brooklyn since 2011.

I lead design through ambiguity — setting vision, aligning teams across pillars, and pushing craft until it holds up at the scale it ships at.

  • Instagram Principal Designer 2023 — now
  • Apple Human Interface Designer 2019 — 2022
  • Conde Nast Senior Product Designer 2017 — 2019
  • ThoughtLab Art Director 2015 — 2017
  • Addison Design Designer 2013 — 2015

Connect

Got a project in mind?
Let’s make it happen together.

gabrieltrindadealves@gmail.com